Pura Botanicals is a green beauty apothecary in Edmonton, Alberta, Canada. PURA uses the finest natural, skin-friendly ingredients and nothing else. Their hand-crafted potions contain plant and flower derived essences and wild harvested ingredients. Pura's founder, Lane Edwards, has become an expert in researching ingredients and formulating eco-friendly skincare that is sustainable and effective. Her potions are best described as ethereal and angelic. Pura Botanicals is truly like no other as their incredible ingredients and finely tuned formulas create a luxurious beauty ritual.