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Plume was created by Canadian entrepreneur Lauren Bilon, who after the birth of her first child suffered from significant hair and eyelash loss. Unsatisfied with the lash-enhancing products on the market, Lauren set out to create a lash and brow-enhancing serum that is 100% natural and safe.

She partnered with leading natural and organic cosmetics formulator Irene Schnell to create an effective formula. Since the brands launch in 2015, it has quickly become a global success with an all-natural, long-lasting, preservative-free and effective formula. Made in Calgary, Canada. 

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